Writing a Strong Activity Listing (What to Include & Template)

A well-crafted listing helps people quickly understand your activity, builds trust, and attracts the right audience. Clear, thoughtful details make your activity stand out and encourage meaningful participation.

Follow our content guidelines and use a ready template to craft an engaging activity listing that attracts volunteers.

What information should I include?

To make your listing informative and appealing, include the following:

• Images and Videos that convey what to expect for the activity
• Activity name – 3–7 words; clear and specific
• Date & day – include the day of the week to help participants plan
• Time & venue – start/end times, meeting point, and directions
• Host/organiser intro – brief background, interests, or inspiration for the activity
• Experience & purpose – what participants will do and what they’ll take away
• Who should attend – describe the target audience
• What to bring / prepare – essentials participants need
• Optional add-ons – guest speakers, perks, collaborators, weather plan, or contact info

Keep your descriptions concise and friendly. Use emojis sparingly if it suits your tone.

What type of images should I include in my listing?

Each listing must include the following visuals:

• 1 YouTube Short (≤ 60s) + 4 photos (to humanise the activity)
  • An activity banner image (used as the share card thumbnail)
  • A group photo
  • Photos of the activity in action
  • Optional: pictures of beneficiaries, if allowed
• A collage of b-roll images to convey the atmosphere of the activity

Creating an Activity Banner

Your activity banner is the first thing volunteers will see, so make it clear and engaging. A good banner should include:

• Activity Name – Keep it short and easy to recognize.
• Short Introduction – Add 1–2 lines about what the activity is and why it matters.
• When and Where – Clearly state the date, time, and location.
• Relevant Visuals - any image or illustrations used should be high quality and convey visually in relation to the activity. You may also include organisation logos.

Some examples of good activity banners

What kind of content makes for a good activity listing?

A good activity listing helps volunteers quickly understand the activity, their role, and how they can contribute. Clear listings attract the right volunteers and encourage meaningful participation, and this includes:

• Date, Time, and Location

  State the day, start/end time, and meeting point. Add directions or nearby transport/parking info.

  About the Organiser

  Briefly introduce your organisation: who you are, your mission, and why you’re running this activity.

  Activity Description

  Explain what the activity involves, its purpose, and the volunteer component You may also include the following:

  • What to Bring / Prepare

    List essential items volunteers need (e.g., gloves, water, sun protection).

  • Optional Add-Ons

    Include extra information that add value: guest speakers, perks, collaborators, weather plans, or contact info are all useful information that can help attract volunteers.

• Volunteer Role Title and Description

  Clearly outline what the role involves, including key tasks, responsibilities, and what volunteers are expected to contribute.

• Role Tags and Skill Tags

  Role tags help your activity appear in relevant searches, making it easier for volunteers to find. Skill tags help match your activity with volunteers who have the right experience.

Here's an example of an appealing listing