How can campaign updates help me engage donors?

Many donors want to know what happened after they gave. If they do not hear from the charity again, they may not fully understand the impact of their donation or feel encouraged to give again.

Campaign updates help your charity keep donors informed, build trust, and show the real impact of their support. A simple update can remind donors that their contribution matters and encourage them to continue supporting or sharing your campaign.

How often should we post updates?

We recommend posting at least once a month.

For urgent or active campaigns, you may post more often when there is meaningful progress, such as:

• A new milestone reached
• An important medical or programme update
• A new photo or video
• A thank-you message to donors
• A change in fundraising target or timeline

Will donors be notified?

Yes. When you post an update, donors can receive it by email. This helps you stay connected with donors without contacting each person manually.

What can I include in a campaign update?

Your update can include:

• A short written message
• Photos or videos
• Campaign progress
• Beneficiary or programme updates
• Thank-you messages
• Milestones reached
• Social media posts

You do not need to write something long. A simple, genuine update is already helpful.

You can also embed social media posts from YouTube, Facebook, TikTok, Instagram, or X. This is useful if your charity has already shared an update on social media, and it can also help donors follow your charity’s social channels.