What is Kindness Shop?

Kindness Shop is a Give.Asia feature that helps charities show the tangible impact of a donation.

Instead of asking donors to give a general amount, your charity can itemise donations into clear “impact items” so donors can easily understand what their gift may support.

For example:

• S$16 can help provide transport for a student
• S$40 can help provide meals for a low-income family
• S$100 can help support supplies for a programme

This makes the donation experience more visual and easier for donors to connect with.

How does Kindness Shop help my charity?

Kindness Shop helps donors see what their donation can make possible.

It can be useful when your charity wants to:

• Show the real-life impact of different donation amounts
• Make giving feel more personal and meaningful
• Help donors choose an amount based on what they care about
• Explain your programme needs in a simple way
• Encourage donors to give by showing clear examples of support

Is Kindness Shop for selling products?

No. Kindness Shop is not meant for selling merchandise or running an online store.

The items listed in Kindness Shop are examples of what a donation can support. Donors are not buying an actual product for themselves. They are making a donation to your charity, with the item helping them understand the impact of their gift.

What should I include in each Kindness Shop item?

For each item, we recommend including:

• A simple item title
• A clear donation amount
• A short explanation of what the donation supports
• A photo or image that helps donors visualise the impact
• A short thank-you message, if relevant

Example

Instead of saying:

“Donate S$40 to support our beneficiaries.”

You can say:

“S$40 can help provide special meals to one family with a special needs child.”

This helps donors understand the difference their donation can make in a more concrete way.