How to Create a Charity Event with P2P and Direct Donation

At-a-Glance Summary

With our Peer-to-Peer (P2P) and Direct Donation features, you can unlock the power of community to mobilize supporters, expand your reach fast, and raise more funds for your cause.

These features are currently available for the following four main types of charity events:

• Fundraising Gala / Dinner
• Walkathon / Flag Day / Sports Challenge
• Festive / Celebration Events
• Corporate CSR Giving Events

Feature Highlights

P2P Fundraising – Mobilizes communities and expands reach fast

• Lets supporters create personalized fundraising pages, all linked to your main campaign
• Every update they post appears under your campaign’s Updates tab
• Real-time leaderboard celebrates top fundraisers
• Donations raised through sub-campaigns automatically count toward your main event total

P2P Fundraising: Who Can Be Your Fundraisers?

Anyone can create a sub-campaign to fundraise on your behalf! Here are just a few examples:

• Friends & Family – Loved ones can spread the word and ask for donations from their networks.
• Volunteers & Supporters – Passionate people already involved in your cause can help fundraise through their own networks.
• Corporate Teams – Companies can create teams to fundraise for your event, engaging employees in a cause that matters.
• Community Groups – Schools, clubs, or any other groups can come together to fundraise as a team.

Watch the P2P Fundraising Tutorial Video

Successful Examples – P2P in Action

Splash Dash Relay 2025

Hong Kong’s most inclusive swim event, where relay teams race the clock—and each other—to see how many laps they can swim in 30 minutes, all while raising funds for Splash Foundation’s free learn-to-swim programs for adults and kids from disadvantaged communities. The event has used the P2P fundraising feature since Relay 2023, showing the charity’s strong track record in leveraging the tool year after year.

In 2024, 43 teams—consisting of swimming lovers, students, and kind-hearted supporters, including swimmers who learned to swim with Splash—took part. With changeovers every 25 or 50 meters, the relay is accessible and fun for participants of all abilities, helping break economic and cultural barriers to learning this essential life skill.

IHH SG – Cycle. For Good. Fundraising for Ride for Rations 2022

A community-driven cycling challenge supporting Singapore’s most vulnerable residents—low-income households, often living in one-room rental flats and facing daily financial and personal hardships. Funds raised provide at least 580 monthly dry food rations and 200 monthly breakfast rations, offering much-needed nourishment and easing financial strain.

Ride for Rations is an annual, long-distance, non-competitive cycling event. In 2022, 21 teams took part across both the virtual Strava edition and the Malaysia ride, with participants cycling 200km, 580km, or 1000km over September. Proceeds benefit Sunlove Abode for Intellectually Infirmed Ltd, ensuring consistent food support for those in need.

Step-by-Step Instructions

Step 1: Navigate to your charity event page and select “Manage.”

Step 2: Enable P2P Fundraising

Click “P2P Fundraising” → “Allow peer-to-peer fundraising for this event”.

Step 3 – Enable Direct Donation

Click “Direct Donation” → “Allow direct donation for this event”.

Set multiple donation amounts with description to each amount to show impact.