How to superboost a campaign that is slowing down
All good things come to an end eventually but you don't have to let your amazing campaigns end too early! Donation drives statistically comes in at least 3 main waves:
- At the start when the campaign is "fresh" and donors hear about it for the first time
- At the middle when the campaign has an "update" and donors who give initially feel good and want to spread the word again because they want to share the joy of giving
- At the end when the campaign is "completed" and donors celebrate together and receive closure, thus they are ready to start the giving journey again with another campaign
Unfortunately, too often many campaigns slow down and eventually end only after the first wave. So here are 3 simple things you can do to make sure your campaign maximizes the 3 main waves of giving to make sure higher highs and higher lows.
STEP 1: Start again if the first wave is too low
Sometimes, if your new campaign isn't getting the kind of traction you expect, it could just be a problem with "timing" where your ask is just lost in the flurry of news that consumed the donor's attention. For example, if you asked for donation for your elderly home when there is a volano disaster in Indonesia, most likely it just won't do as well as you hope for.
In those cases, just restart the whole campaing again when the timing is better and max out your first wave by following this tips here - https://help.give.asia/article/255-how-to-get-donors-with-3-easy-ways-anyone-can-do
STEP 2: Post a weekly update and various tips to get new donors
Statistically, the first 2 weeks of your donation campaign is the most important period because you will receive nearly 50% of your donations for the campaign during this period. So make sure you post and update once a week for the first 2 weeks to maximize the effect of the 2nd wave and stretch it out even further by adding another follow up update.
We've summarized all the tricks behind effective updates here - https://help.give.asia/article/256-how-to-get-new-donors
As the saying goes, there is no point in flogging a dead horse. If you tried step 1 and the campaign is still stalling, maybe it's time to end it so there is closure for donors to celebrate the "win" together. But don't just end it without using this opportunity to thank donors and also cross-sell other campaigns. You can even restart the same campaign idea but from a different angle. Maybe changing the story to "Help XYZ this April" to "Help XYZ this May" for example.
This campaign is nearing the end:
So restart with: