How to get new donors
If only you have more donations, you can do more social good. That's usually the biggest challenge for you in charity's fundraising. This post is about the ways you can get NEW donors to:
- Give existing donors a break so they don't get donor fatigue from asking too often.
- Spread your mission and invite a new generation of supporters.
- Build up a strong new revenue channel so you can do more social good.
The simplest way to get new donors is to understand your existing donors. You need to know who gives to you and how they know about your charity. That way you can find more people who are just like them!
Here are 5 tips to get more NEW donors:
STEP 1: Have your donor CRM setup and ready to go!
Don't worry if you don't have money to invest into a donor CRM since you get it for free on Giviki. Just visit your charity dashboard and you'll have access to all your donor's past transaction patterns, calculation of their lifetime value and various other analytics.
STEP 2: Take advantage of the "post an update" feature on your campaign page to go viral
Your biggest fans are the ones that have donated in the past and they have a believe in your charity's mission that they want to share with their friends and families. We know it is hard for charities to export email list, sort and categorize donors based on why they donated, and then spend money to pay an email tool to send it out reliably.
But don't worry, since you have it for free if you use the "post an update" feature because we automatically do so for you. Share an update that tells donors that their money created social impact, then don't ask for more money but ask them to share with 5 friends they think can help increase this social impact. Make the ask for existing donors about sharing and not about more money so you don't run into donor fatigue AND you can expand into the 2nd degree social network of the donor for more reach.
(click on the Updates tab on any campaign page)
(choose to record a video or write a text update with photos)
(Check the box to make sure you send it out to all donors via email)
STEP 3: Start a chain reaction by using the "Personalized Thank You" message feature
The best time to cross sell another campaign or up sell a monthly giving program is when the donor has just completed a donation. This is the highest energy point for a donor since they are in a positive belief state of mind and hence they choose to donate to your charity.
Just by referencing your other campaign in the thank you message, you can get the donors to donate and share again so you get another cycle of word of mouth marketing. And as always, you don't need to invest money to build your email automation CRM because we have it for free to charities.
(click on the MANAGE button on the campaign page)
(scroll down to the personalized thank you message section)
STEP 4: Repost inspiring messages from your donors on social media
Your new donors are similar to your existing donors. So to attract them, the most authentic message is to share the words by your existing donors. We know that charities are busy and who has the time to interview donors one by one. So instead, we collect this information automatically for you for free and all you need to do is pick the best message and repost it on facebook to attract new donors.
(scroll down to #WhyIGave section on any campaign page)
(click on any message you like and you have a ready-made content that is optimized for social media sharing)
STEP 5: Aggregate your donor intelligence and get smarter over time
A donor CRM becomes more valuable the more information you feed into the brain. So instead of collecting payments blindly on your charity site, you can use this free widget to collect donations and link that donor data directly into your free CRM - https://help.give.asia/article/250-how-to-add-a-donate-button-to-your-website
If you have a lot of existing donors who give by sending over a paper form, you can also digitise the whole process easily using this free feature, saving time and gaining intelligence through your donor CRM - https://help.give.asia/article/251-how-to-digitise-paper-donations-into-online-recurring-donations