Tips for choosing your campaign title

Your campaign title is more than just a headline. It’s the first thing people see—and often what makes them click to learn more.

1. Catch attention

Use words that spark curiosity, compassion, or action. Keep it short and focused so it’s easy to read and remember.

2. Make it personal

Include the name of the person or organisation receiving help. If your campaign is tied to a known disaster or event, mention it too. Names make your story feel real and easy to find.

3. Match the tone

Choose a tone that fits your cause. For medical fundraisers, keep it gentle and respectful. For charity or event campaigns, try something uplifting and inspiring.