Does my fundraising campaign have a deadline?

You are not required to set a deadline for your campaign. However, it is highly encouraged for you to do so.

Urgency is one of the critical features of strong fundraising. Most donors are constantly bombarded by other matters seeking their attention. So, it’s your job to compel supporters to act NOW. Not tomorrow, not next week. Deciding they will give later is almost a default decision not to give. 

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